Toyota Yaris 2012 Car Chapter,
Toyota GB website

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PROJECT OVERVIEW

A new Toyota Yaris was released in 2012, the marketing was primarily targetted at a fun and more youthful market. The Yaris section on Toyota GB's website, known as a 'Car Chapter', was to reflect this.

The Car Chapter was used to explore key features of the vehicle. I used a combination of assets provided from Toyota's ATL agency and illustrations and icons I created myself to create a journey of information and key features in a playful and engaging way.

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